The Walking On A Dream brand will underpin Tourism WA’s marketing activities and campaigns into the future and was developed with the support of the WA Government’s $195 million Reconnect WA funding package. Media was handled by Initiative and the campaign is backed by WA based band Empire of the Sun’s hit “Walking on a Dream” and was co-produced by Clockwork Films & King Street, as well as directed by Clockwork Films’ Hans Emmanuel.
Western Australia’s Deputy Premier and Minister for Tourism, the Hon. Roger Cook, said the ‘Walking On A Dream’ campaign has been developed in close consultation with WA’s Aboriginal tourism community. “Walking On A Dream is inspired by WA’s unique Aboriginal culture in an artistic, authentic way, in line with the State Government’s Jina Plan objective to make WA the nation’s premier Aboriginal tourism destination.
The past few years have been unlike anything the tourism sector, and the world, have ever experienced before – every country, every State is trying to rebuild and refresh their tourist industry, amid the toughest and most competitive tourism market the world has ever seen. This new campaign will ensure that WA stands out as one of the world’s most unique, memorable and most desirable places to visit, now and well into the future.”