Answering to the mantra of the 3% Conference – “Bring It” – TBP’s Tracy Mays and Daryl Devlin were filled with the spark of curiosity and creativity that this movement is igniting within the advertising community. Surrounding themselves with like-minded thought leaders in our industry, Tracy and Daryl soaked in 100% of the 3% energy like a sponge.

Great workshops and killer keynotes, it was a great way to re-energize. Discussing everything from Radical Collaboration to Women Empowering Women to How to Be a Great Creative Leader, the conference is an instrumental movement towards a larger conversation about the changing tides within the advertising industry.