Be.Do.Have.
Blog posts highlighting our Bigger Picture: Be creative. Do give 100%. Have fun. Be/Do/Have without compromise…
In Loving Memory of a Legend
We lost a singular talent today. Our hearts go out to the family and friends of John Singleton, whose commercial work we’ve been extremely proud to represent — from the very start of The Bigger Picture. John Singleton made his mark in films and TV, but his uncanny...
Mixing Ingredients For A Potent Elixer — The Bigger Picture Perspective
The following piece was featured in the LA Egotist: 2018 was The Bigger Picture’s first year, and the first time I’ve been the solo owner of a company. So to say I learned a lot...well, that would be an understatement. It was an extremely productive time, where...
Kicking Off 2019 With An Enhanced and Expanded Team
The Bigger Picture is excited to announce the promotion of Daryl Devlin to Head of Business Development and the addition of national representation via DeVine Reps. Owner/Founder Tracy Mays leads the newly expanded team works in an integrated approach of creative...
Advertising Power for Good
An engaging topic being discussed aplenty is the the balance between advertising and social good, and the dangers of tripping into exploitation. Gen Z — good at smelling BS — they like to participate and have an impact but it...
Leadership Is Also Creative
At the 3% Conference, Corinna Falusi, CCO & Partner, Mother spoke about how to encourage and manage the kind of environment that fosters creative thinking. Here are a few of the essential takeaways: Being creative is an introverted process; it’s not really Group...
Bringing 100 Percent to 3%
Answering to the mantra of the 3% Conference - “Bring It” - TBP’s Tracy Mays and Daryl Devlin were filled with the spark of curiosity and creativity that this movement is igniting within the advertising community. Surrounding themselves with like-minded thought...
The Bigger Picture Helps Build a Brighter Future with 100Roofs
The Bigger Picture is a proud supporter of Today, I’m Brave and its 100Roofs Project. The Project is a joint humanitarian effort with HEART 9/11 focused on aiding Puerto Ricans still suffering in the aftermath of Hurricanes Irma...
Traveling the Country with Land Rover
Driving passions: The Bigger Picture and director Michael Bernard explore what drives people, both emotionally and literally, in the docu series "Land Rover: Well Storied" via agency Spark44. Traversing the country over a five-month period, Spark44 and The Bigger...
Seeing the Bigger Picture
The Bigger Picture was launched by Tracy Mays with an ethos to match its namesake. The company embodies a streamlined, producer-centric model, where strategic thinking and multi-versed talent service every aspect of a brand or agency's integrated production needs. The...