In Loving Memory of a Legend

In Loving Memory of a Legend

We lost a singular talent today. Our hearts go out to the family and friends of John Singleton, whose commercial work we’ve been extremely proud to represent — from the very start of The Bigger Picture. John Singleton made his mark in films and TV, but his uncanny...
Advertising Power for Good

Advertising Power for Good

An engaging topic being discussed aplenty is the the balance between advertising and social good, and the dangers of tripping into exploitation. Gen Z — good at smelling BS — they like to participate and have an impact but it needs to be authentic and not gratuitous...
Leadership Is Also Creative

Leadership Is Also Creative

At the 3% Conference, Corinna Falusi, CCO & Partner, Mother spoke about how to encourage and manage the kind of environment that fosters creative thinking. Here are a few of the essential takeaways: Being creative is an introverted process; it’s not really Group...
Bringing 100 Percent to 3%

Bringing 100 Percent to 3%

Answering to the mantra of the 3% Conference – “Bring It” – TBP’s Tracy Mays and Daryl Devlin were filled with the spark of curiosity and creativity that this movement is igniting within the advertising community. Surrounding themselves with like-minded...