About

The BIGGER Picture is a Creative Production Company founded by Managing Director Tracy Mays.

Based in Los Angeles, The BIGGER Picture is a woman-owned (WBENC certified) creative production company that collaborates with a diverse pool of award-winning directors and multifaceted artists to produce commercial and integrated content for agencies and brands worldwide.

Our team’s secret sauce is the combination of our years in physical production + in-house with an agency + in-house at some of the top commercial production companies in the business — all in service to The BIGGER Picture.

At TBP we don’t just tick the boxes. We unite world class creative talent with heavy hitting producers to deliver and enhance your vision above and beyond expectations.

From the first call you’ll realize you are in the hands of people who get it. And, more than that, people who are filled with a passion to bring powerful ideas to life.

Seeing the bigger picture means taking a bird’s eye view not only on the creative but also keeping your broader vision in mind. And, our robust experience compels us to provide you with the solutions and roadmap on how to get there on time and on budget. We thrive equally on the overview as we do on the details.

Our depth of expertise allows us to grasp abstract concepts, ideas and possibilities and help turn them into award-winning work.

Balancing the bigger picture with the details ensures that we’re not just running, we’re running in the right direction. We provide this balance between big picture and detail-oriented thinking to strategize and execute projects effectively and efficiently in this fast-changing era.

The BIGGER Picture process is an integrated strategy-through-execution platform existing solely to craft your brand’s story. The BIGGER Picture brand stories are built from the core, meaning, they contain an understanding of your brand, your core competences, and your strategic focus.

We are a production company. But more than that, we are a house where ideas can come together to become greater than the sum of their parts.

Bigger Picture thinking: INNOVATION, CREATIVITY, BRAINSTORMING, BIG IDEAS DELIVERED IN A BIG WAY AND UNDERSTANDING MORE THAN WHAT’S IMMEDIATELY APPARENT.

The Bigger Picture: Be it. Do it. Have it.