Michael Bernard represents an interesting mix of cultures as a native Angeleno who grew up in London. Although steeped in commercials, it was music videos where Michael was able to stretch and reach his potential. Working with a wide range of artists, The Stones, Madonna, Missy Elliot, Tom Petty, Michael has covered a wide swath of genres and given these videos a distinctly cinematic look.
Because of his talent for shooting luxe products and beauty, top car makers, fashion and beauty lines came calling. This has led to him working with brands as a creative consultant. A love of photography and lighting guides Michael’s work as a filmmaker.
“I try to create an emotion visually, and capture that through composition,” he says. “The best photographs are able to evoke an emotion through a single image, and that’s what I strive for in my film work, that single frame telling a complete story.”